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At Outreach
Pros we strive to provide exceptional service and quality work
to ensure a positive ROI for our clients.
The following
examples are representative of the extensive experience the
Outreach Pros network of consultants bring
to each
assignment—individually and as a team. They demonstrate our
ability to provide assistance with existing
programs, or create
strategic plans for new programs that reach out to our clients’
various stakeholders.
Please feel free to
inquire about other successful projects that demonstrate our
areas of expertise:
RESEARCH
BUSINESS
DEVELOPMENT
MARKETING/BRANDING
CONFERENCES & EVENTS
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Research |
National Capital Region (NCR)*
Emergency Preparedness Study |
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Outreach Pros
recently completed a qualitative study that included one-on-one
intercept interviews, media audit and leadership interviews. The
“man-in-the street interviews were crucial in gaining an
understanding of knowledge, attitudes and beliefs (KABs) held
by National Capital Region residents regarding regional and
local government efforts in preparedness for natural disasters
and acts of terrorism.
We analyzed the
NCR populations to target variable goals per area; designed the
questionnaire and interview protocols; hired, trained and
monitored independent interviewers; tabulated and analyzed
results and prepared top line and comprehensive reports for NCR
use in development of messages and delivery venues.
A copy of the final report is
available. Please call or email us if you are interested.
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* Washington, DC; Montgomery and Prince Georges Counties in
Maryland; Arlington, Fairfax, Loudon and Prince William counties
and the cites of Fairfax, Alexandria, Falls Church, Manassas and
Manassas Park in Virginia.
Our researchers
have conducted a variety of research projects for many clients,
including several programs of Centers for Disease Control and
Prevention (CDC) , the Department of Labor (Employment and
Training Administration, Office of Job Corps, National Farmworker Jobs Program, Center for Faith-Based and Community
Initiatives) BryLin Hospitals, My Favorite Ice Cream.
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Business Development
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Strategic Alliances:
Office
machines, Auto distributor |
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An expert in
international Business Development, Management and Customer
relations, our lead sales and marketing consultant, Barhoum
Khoury, has helped many companies see increased profits by
developing strategic alliances with industry heavyweights.
For a major
International Office Automation and Communications Group
Barhoum identified and developed more than 15 successful
strategic alliances with Fortune 500 companies including 3M,
Lanier, Canon, OCE, UNISYS and others to increase sales and
better meet the client and its dealers’ needs.
When a regional
automobile distributorship found its sales dwindling, Barhoum
created an integrated plan that included development of
alliances, not merely supplier relationships with Isuzu, GMC, &
Volvo. In addition, he worked with the distributor to reorganize
showrooms, mentor and retrain its sales associates on products,
competitors, and closing techniques; and to maximize use of
special offers to increase sales. The effort resulted in more
than a 100% increase in sales within one year.
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Marketing/Branding
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Start-up Marketing:
Cultura
Med-Spa |
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Outreach Pros
marketing director, Gayle Wiegand, was privileged to assist in
the promotional development of Cultura - a unique
idea that has become Washington, DC’s premier “one-stop” for
aesthetic medical and spa services. Cultura is the brain-child
of two noted academic physicians, Dr. Eliot F. Battle,
cosmetic dermatologist and Harvard trained laser
surgeon, and Dr. Monte O. Harris, (facial plastic and
reconstructive surgeon). |
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idea, which has become a reality, was to offer an innovative
approach to skin care that blends medical expertise with that of
traditional spa therapists to promote a lifelong, multi-faceted
skin care process with patient education as a key ingredient.
Gayle has worked with Cultura’s founders to develop messages,
proposals, PowerPoint presentations, direct mail and other
promotions. Her words greet all who visit Cultura, with the
tagline “The New Face of Aesthetic
Medicine.” |
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Marketing/Branding |
Cause Marketing:
The Glass Ribbon Project,
My
Favorite Ice Cream |
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Both the Glass
Ribbon Project on behalf of breast cancer awareness and
research, and a promotional venture with My Favorite Ice Cream
to benefit Camp Good Days and Special Times are examples of our
work with cause marketing. |
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The Glass Ribbon Project,
developed by the renowned Gary Rosenthal
Collection, offers a distinctive line of hand-crafted
collectibles and gifts, and a series of community glass-making
activities to raise awareness and funds in support of those
touched by breast cancer. Outreach Pros
manages the marketing of the Glass Ribbon Project, developing
messages and materials, promoting it through retailers and
not-for-profit groups and acting as the liaison with local Susan
G. Komen Breast Cancer Foundation chapters and other designated
funds recipients in local communities where activities are held
and products sold. |
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My Favorite Ice Cream.
As
part of a complete marketing plan to launch a new ice cream
product, Gayle advised the manufacturer to partner with a
not-for-profit organization to do something good….capture the
attention of the media…and generate good will within the
community. A project was developed with American Women in Radio
and Television to raise funds for the chapter’s chosen cause,
Camp Good Days and Special Times, an organization
dedicated to
improving the quality of life for children, adults and families
whose lives have been touched by cancer and other life
challenges through summer camping experiences and year-round
events and activities.
With the help of local DJs, TV celebrities, city/regional
officials who volunteered their time to “dip” ice cream at a
series of events, the camp received a substantial donation of
funds and the ice cream manufacturer received a substantial
amount of promotion that contributed to the remarkable 78% name
recall of My Favorite Ice Cream in a 3 month period. |
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Marketing/Branding |
Integrated Communications and
Project Management:
National HIV/AIDS Partnership
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Several of our
consultants have been leaders in the development, management and
promotion of the National HIV/AIDS Partnership (NHAP). We
provided project management, including recruitment, interface
and program implementation with Partners—national opinion
leaders and third-party organizations from a broad spectrum of
industries, including media, business, healthcare, government,
advocacy and philanthropy. Responsibilities spanned consistent
partner communications and development of programs, budget
management, events and community outreach activities for Partner
engagement, media relations, record-keeping, as well as research
and recruitment of new partners.
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the programs we managed include the National African American
Women and HIV/AIDS Forum in Washington, DC; coordination of
Partnership-wide efforts to support and promote National HIV
Testing Day; media training for CBOs, ASOs and state/local
governments throughout the U.S.; participation in Partner events
and conferences, such as LULAC, NAACP, NAPWA; annual
Partnership Council, Partnership Leaders and Alliance meetings
in various cities. |
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Branding |
Branding:
The McGuire Health
System |
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The
McGuire Health System,
a 25 year-old health care system with facilities for subacute
and Alzheimer’s care was in an increasingly competitive market
and experiencing a notable loss of market share. Our research
told us the brand lacked the “warmth factor” anticipated in this
industry, and had fallen short in community outreach in recent
years. An integrated campaign was developed and mounted to
re-brand within the communities it served. This campaign
revitalized the system externally and internally. The "real
people" ads and collaterals used created a buzz of recognition
that extended company name recall and improved perceptions. An
increased presence and demonstrated interest within the
communities were encouraging to families. Facilities saw
substantial increases in inquiries and on-site visits, resulting
in more filled beds. |
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Conferences & Events |
Texaco
International. |
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Our conferences and events director, Peggie Edwards-Jefferies supervised an event in Atlanta, GA that
hosted 200 presidents and vice presidents of international
refining companies culminating in a closing Five-star Awards
Presentation Dinner. From the opening reception to their
departure, Ms. Jefferies and her team ensured the security,
comfort and enjoyment of the guests and client. Special
arrangements included first class bus trips for attendee visits
to secure petroleum sites, a trip to tour CNN, and attendance at
an Atlanta Braves game. Amenities included onboard snack bars,
box lunches, and providing each attendee with a commemorative
photo of the assembled group. |
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Conferences & Events |
Georgetown
University Hospital. |
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To introduce the
GUH community to the MedStar Health System, we planned and
managed an outdoor reception for 1500 attendees. In addition to
all standard logistics (invitations, menu planning, set-up,
etc), we arranged to have tents erected on the GUH grounds; live
entertainment; creation of unique commemorative centerpieces;
and design, procurement and distribution of a commemorative gift
for all attendees, as well as hospital staff unable to attend.
In addition, we planned “satellite events” at off-site
facilities and in-hospital catering and gift delivery to staff
during evening and overnight shifts. |
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Conferences & Events |
Defense
Information Systems Agency Customer Partnership Meeting (DISA),
March 2003.
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Ms. Jefferies
and her team
managed all logistical aspects of this meeting and
performed additional tasks such as designing and maintaining an
online registration web site linked to the client web site,
which utilized a secure socket layer 128-bit online guest
registration and payment mechanism; developing a tiered fee
structure based upon date of registration; and creating and
sending a series of electronic and regular mail postcards which
resulted in meeting target participation numbers three weeks
ahead of client projections. To enhance the event, Ms. Jefferies
recommended hosting a Vendor Showcase to defray some meeting
costs; recruited participants for the showcase; and coordinated
exhibitor logistics. Because of the nature of the event, the
team worked with the Protocol Office at DISA to ensure seating
and Color Guard etiquette. |
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Due to
Operation Iraqi Freedom, the meeting was cancelled just 4 days
before the scheduled opening ceremony. The event team
immediately notified all attendees by the close of business that
day through e-mail blasts and phone calls. They cancelled all
hotel arrangements, and hotel sleeping rooms before any penalty
period. Within 30 calendar days, they had credited back all
registration fees to the pre-registrants. Ms. Jefferies saved
the client approximately $500,000.00 in liability resulting
from the cancellation because she had insisted upon the
insertion of an “Act of War” clause in the hotel contract. |
Please contact us for other
examples of the range of our projects
and PDF samples of
work completed.
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