Outreach Pros is a group of communications professionals with diverse experiences, diverse knowledge, and diverse networks—committed to reaching audiences with comprehensive, innovative and integrated marketing and communications services that produce results—and create lasting value for our clients.       

Lead Consultants

Barhoum Khoury, MBA

Expertise in International Business Development, Marketing, Strategic Alliances

A Senior Marketing and Development Executive, Barhoum Khoury has a long successful history building and leading world-class sales and marketing teams. He is recognized for his strong business acumen  and ability to execute a wide range of sales and marketing strategies designed to establish market presence and increase revenues and profitability.

Barhoum excels at identifying and developing successful strategic alliances to mutually benefit the  parties involved, increase sales and meet client and market needs. He has worked with and interfaced with executives at such Fortune 500 companies as AGFA, Canon, Selex, Konica, 3M, Lanier, OCE, UNISYS, Isuzu, GMC and many others.  

A published author and recipient of numerous industry awards for business development and sales achievement, Barhoum brings clients the unique knowledge of having conducted business successfully throughout Europe and the Middle East.

Gayle Wiegand, MS
Proven track record in Public & Community Relations, Marketing, Branding, Media, Special Events

A results-driven marketing communications professional with more than 15 years managing the diverse communications needs of public, private and not-for-profit organizations, Gayle has a track record of successful hands-on internal and external communications experiences—rooted in substantial research and directed to a multitude of stakeholders— that provided clients with a measurable ROI.

A communications “generalist,” and award-winning writer, Gayle has created and managed long and short term integrated communications plans, incorporating tactics for successful strategy development, planning and execution, interfacing with leaders from a broad spectrum of industries including media, business, healthcare, education, advocacy, entertainment and philanthropy. As a proposal writer, she has helped secure government and private industry contracts.

With each new challenge, the strength of her skills and knowledge of current strategies and channels, as well as a short learning curve and ability to apply her expertise across industry lines have facilitated seamless transitions from one project to the next. 
 
Peggie Edwards-Jefferies
5-star National and International Meetings, Conferences, Special Events
Peggie Edwards-Jefferies has more than 10 years in professional meeting planning and 20-plus years of experience in the hotel/hospitality industry.  She has managed meetings, workshops, training events, and large-scale national and international conferences and events for government and private industry. Her expertise covers all elements of planning from meeting room selection and layout to travel/lodging negotiations to maintaining cost control.

Peggie is recognized for her outstanding negotiating skills with vendors and facilities.

In one particular instance, her astute contract negotiations saved her client approximately $500,000.00 in liability resulting from a necessitated cancellation because she insisted upon the insertion of an “Act of War” clause in the hotel contract.

Earlier in her career, Peggie managed the meeting division of a 400-room hotel and provided meeting training within the private sector.

Peggie currently has a contract to manage meetings and events for the Government Accountability Office (GAO), has five-year security clearance and works directly with the Comptroller General and his staff.

Alice Larson, Ph.D.

Research-related studies, tools development, and national policy analysis. 

Dr. Larson provides services to clients throughout the country including: research studies, policy analysis, government         liaison, needs assessments, services evaluation, community relations, technical reports, grant applications, program outreach/development and conference coordination.

Alice has conducted national level research and assistance on survey design, community-based research, evaluation of direct training and train-the-trainer approaches, curriculum development, verification systems design, and estimating and characterizing special populations (with particular emphasis on migrant and seasonal farm workers).

Her clients have included the Centers for Disease Control; under the U.S. Department of Labor: Employment and Training Administration, Office of Program and Policy, Office of Performance, Technology and Evaluation, Office of Job Corps, National Farm worker Jobs Programs, and Center for Faith-Based and Community Initiatives; U.S. Department of Health and Human Services, New York Center for Agricultural Medicine and Health et. al.

Dr. Larson has published numerous studies and is a sought after presenter for conferences and forums throughout the country.

Complete resumes of all our consultants are available for client review.